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Dongfeng
22 août 2012

"Dongfeng light commercial vehicle quality wan lixing" the activity start

"Dongfeng light commercial vehicle quality wan lixing" the activity start August 5,, "dongfeng light dump truck quality wan lixing" the activity in Harbin, shijiazhuang, xian, hangzhou, chengdu, yichang, shenzhen seven cities start at the same time. During the campaign, the national 31 provinces and cities of dongfeng light commercial vehicle users, in addition to more deeply understand the dongfeng kei product quality, service quality outside, will also enjoy the dongfeng automobile corporation provide free physical examination and 25 free of charge CheJian or repair voucher, and free to vehicle charging butter and so on many benefits. As we have learned, this activity is dongfeng automobile corporation since its inception in 1999 one of the biggest customer returns activities. Activity will last 100 days, points north China, east China, south China, central China, northwest, southwest, northeast seven areas, will be into the 31 provinces, cities and autonomous regions, launch the national more than 500 home network members and more than 1000 home station the whole memberses participate this activity, direct service hundreds of thousands of customers. It is understood that the 5th activities on the same day, seven national area for 212 bit owner customers CheJian 25 free of charge, for 196 a user's vehicle free play butter, the remote expert diagnosis processing fault and on, for the light driver free physical examination more than 630 people, and carry out the interpretation identification authentic dongfeng spare parts cummins engine such as knowledge rich "dongfeng" brother club "activity, further create" gold medal quality "user feedback, showing the dongfeng automobile corporation take the customer as the center of the large service spirit. In addition to organize rich and colorful cultural display activities and human health, car health activities outside, dongfeng automobile corporation is still in the activity at the site issued a "dongfeng automobile quality wan lixing declaration", and to collect customer "gold idea" form, collect the customer to dongfeng automobile and its use and maintenance method improvement advice, as well as share customer use of dongfeng automobile adhering to the story. In Harbin, the activity at the site, dongfeng light commercial vehicle marketing co., LTD., general manager ZhangXiaoFan said that during the 100 days of quality tour activities, marketing company will strive to collect market information industry, to understand channel state, expand the customer contact surface, strengthen dongfeng light trucks brand awareness, improve product visibility, and strengthen and distributors and end users of communication, boost confidence distributor network, enhance customer satisfaction, will "care every a person, care for every car" dongfeng business philosophy to carry out to tour activities, and strive to achieve sales of new growth. Dongfeng light commercial vehicle marketing co., LTD. (hereinafter referred to as "marketing company") ZhangXiaoFan general manager, said this year in automobile industry into micro growth era, the light industry generally declining severe market circumstances, the company through the marketing in the off-season held the national customer feedback "dongfeng trucks" the activity, to do the national customer care and the customer pays a return visit to enhance customer service value at the same time, "hope in the automobile market micro growth or even declining situation, can continue to expand the influence of dongfeng brand, promote dongfeng light market share. Marketing company secretary of the party committee WangBaoBin said, through this activity to further realize dongfeng automobile corporation "serve the people, to excel" vision, in the vast dongfeng users extensively "low carbon safety first do, civilization driving the first practice, the good faith first citizens show" "the practice of three first three most" activities, and continuously in the market continue to enhance our own strength, and to the customer quality acceptance as a driving force, improve the quality and service ability, make customer satisfaction continuously improvecummins 4bt , for customers to create more value. The activity at the site has launched people, vehicles health activities, including medical experts for the customer, remote diagnosis vehicle services, and a free inspection and other services. According to incomplete statistics, August 5 activities on the same day, seven national area more than 630 new and old users were invited to attend the first activity and enjoy the free physical examination, at the same time, for 230 car made 25 free of charge CheJian, give 118 car free charging butter, the remote expert diagnosis treatment and on, the car keys direct delivery up to 20 people, clinch a deal on the spot of dongfeng light trucks and cars. Invited to participate in the activities of the master Chiang feeling is quite deep, "years always feel leg pain, the finally know that is caused by the calcium, thank you very much for dongfeng company for our care. Harbin gather abundant automobile trade co., LTD., general manager LiuYanLong said: "with this activity as a turning point, in the future will further improve customer service quality, and maintain good relationship with our customers, in dongfeng company under the strong support, we have the confidence to dongfeng automobile obtain a high!" Since this year, light truck market swooned, dongfeng light commercial vehicle cummins isb is facing the huge pressure of competition, dongfeng light commercial vehicle marketing co., LTD. And distribution partners to face, in the "strengthen brand, optimization of the service, to promote the management" on malicious efforts to fight the market. Strengthen brand. In the face of the continued downturn of the market, dongfeng automobile corporation through the ShangQi, research and development and marketing of the effective coordination, and constantly r&d adaptive products, strengthening the commodity market competitiveness; Through the implementation of marketing strategy transformation, dongfeng spare parts of the terminal sales control; By strengthening the construction of the standardization of the strongholds, unification of dongfeng light commercial vehicle selling image, enhance product brand image. Optimization services. First half of the year, the marketing company in which more than 500 home station implement network service management, start the remote expert diagnosis center, through remote video experts ZuoZhen solve field failure, 80% of the complex fault day resolved, greatly save the user's time, improve the service efficiency, completed the "24 hours in place, 48 hour to fix it" goal, improve the east windmill service public praise. To promote the management. This year is the marketing of the company's "management ascend" years, marketing company optimizes the organization and reduces the commercial counsellor's cummins isl office management radius, strengthen the fine management; Enable operation management center, implement "25 + 5 + 10" work mechanism, and to strengthen the foreign personnel training and management, the stronghold real-time information of the effective monitoring. At the same time, established the dongfeng light commercial vehicle dealer council, and 15 key dealer for four months of "end wars force increased by 15%" guidance, build a batch of strong competitive sales outlets, Through the positive and effective "sales elite large-scale military training exercise" activities, sales morale got excitation, terminal sales improved. Related Entries: http://www.dongfengpart.net/

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